Fittco is Australia’s first online fitness marketplace. By connecting fitness consumers with innovative providers, businesses, professionals, products and services, Fittco helps people make better fitness choices.
Fittco is a place where people can search for services, ask questions directly to fitness professionals and learn from the growing online community and digital magazine.
All you have to do is start your search via Fittco and you’ve taken the first step to a new, healthy lifestyle!
The Fittco Story & Founder
FIttco wouldn’t be possible without the man behind the company, Adam Malseed. Adam went from AFL Scholarship to overweight father to an indigenous entrepreneur. Malseed has the motivation and passion from his own personal story and founded Fittco.
Malseed’s journey began when he saw a picture of himself at 124kg (see above), which is the heaviest he’d ever been. He knew it was time to make a change for the better. He was an elite junior footballer and at 14 he was offered and AFL scholarship and at 16 he played games for Hawthorn and Geelong in the reserves. His footy career ended at 20 due to reoccurring injuries. However, it wasn’t just the injuries that kept him down. He lost his way and lost control of his weight when he stopped playing footy. Malseed got married and started a family and his weight fluctuated for many years.
One year and 31kg after his fitness journey began, he developed Fittco. Fittco was founded after the overwhelming search engine results when Malseed was trying to find a way to reach his fitness goals. Search engines produced so much information it was a nightmare to find a solution. At the end, he found what he was looking for but not before the multitude of hurdles and road bumps along the way.
He developed a simple solution for a complex problem. After his own personal journey, he knows that many people fail to make it past the first hurdle; if people can’t find the information they’re looking for, they simply give up. With this kept in mind when he created Fittco. Fittco offers three main areas where you can find, ask questions to experts and learn through their digital magazine.
Not only is this venture deeply personal for Malseed due to his own fitness lifestyle but also because he is one of the growing number of Aboriginal entrepreneurs. He grew up in an Aboriginal community, where his Nan is a respected community member and wants Fittco to also rasie awareness and demonstrate the potential to Aboriginal communities if they embrace the digital world. Statistics show the indigenous Australians tend to have poorer health than other Australians. When developing Fittco he broke the boundaries of the fitness industry and introduced a solution that is a win-win for the consumer and provider.
Let Fittco be the online resource for your health and fitness goals. Fittco will help you each step of the way to support a healthier and happy life for you.